Elizabeth M. McCarthy Consulting

Beth McCarthy (she/her) has spent 25+ years helping brands bridge the gap between their offering and their consumers' needs – making products, services, experiences and messages relevant to the people they serve. She gets to this level of deep understanding by establishing trust, getting into hearts and minds and ultimately surfacing what moves people to action. Beth currently runs her own consulting practice, helping organizations (most notably those in education, healthcare and human services) think through tough challenges and new/different ways to solve. She does this primarily through strategic facilitation – engaging people in spirited discussion and pushing them to think in ways they haven't before. She has taught Consumer Understanding at both Northeastern University and Boston University and currently teaches Entrepreneurial Leadership at Tufts University.