Year-End Fundraising: Making the Most of the Final Stretch
Event Details
This series is offered in partnership with the Nonprofit Association of Washington
The last few months of the year represent the most important fundraising window for nonprofits, don’t leave your biggest gifts and best opportunities to chance. In this two-part workshop series, you’ll learn how to plan, message, and execute a high-performing year-end fundraising campaign that inspires generosity and drives results.
You’ll walk away with practical tools to:
- Craft compelling fundraising offers that connect with donors
- Structure a campaign calendar that builds momentum
- Use email, mail, and social media to amplify your message
- Segment and prioritize donors for more strategic outreach
- Close strong with a clear, urgent call to action
Whether you’re starting from scratch or refining an existing strategy, this series will give you clarity and confidence to maximize your year-end results.
Session 1: Planning and Messaging for Maximum Impact
Learn how to design a compelling fundraising campaign from the ground up. We’ll cover what makes a great year-end fundraising offer, how to position it clearly, and how to build a calendar that paces your communications across channels.
Session 2: Execution, Donor Segments, and Closing the Year Strong
Now it’s time to execute. This session will focus on how to prioritize donors, create urgency in your messaging, and use digital and print tools effectively to bring in gifts during the most generous weeks of the year.
For More Information:
Cost + Registration
- MANP Members save $40!
- $40 MANP Members / $80 Nonmembers
- Enter code LearnMANP at the final checkout screen when registering to apply the member discount. Note that an account is not required on NAWA's website to register.
Register Here via Partner Website
Accessibility
- Captioning: We will have automated captioning enabled.
- Interpretation: Please indicate during registration if you have an interpretation request. Typically, we need at least two weeks in order to schedule an interpreter.
- Visual Descriptions: Presenters will include visual descriptions of themselves and the slides to give a person who is low-vision, blind, or calling in without video a sense of space and place.
- If you have additional accessibility requests, please let us know when you register.
About the Presenter
Jim Shapiro has spent 20 years serving and working in the nonprofit sector. He is co-founder of The Better Fundraising Co., former founder of The EDGE Group and in his first decade of work was the Vice President of Development at CRISTA Ministries. Jim is a seasoned and experienced development professional and has led successful capital campaigns, events, and development efforts for a large number of organizations. He has consulted with charities, community groups, churches, and schools throughout the Pacific Northwest on topics of leadership, board governance, and management.