iMission Institute

iMission works collaboratively with client teams to design, launch, manage, and optimize marketing and stakeholder engagement campaigns. Our Innovative and Integrated Approach to Social Sector Marketing is Built on a Series of Core Principles Digital First: Highly targeted, highly measurable initiatives can be quickly launched, developed and refined for effective engagement. The approach integrates search marketing, app ads (e.g. Pandora, Spotify), social media marketing, online community organization, email marketing and text marketing. It also informs messaging to be used in more traditional media channels to the targeted audiences. Networked: Network marketing, online or in the community, remains one of the most effective ways to generate interest, trust, and to inspire people to act. Drawing on key principles of social network analysis and community organizing, network marketing provides a powerful approach to better assure a diverse set of respondents reflective of the demographics of the cities and towns that make up our clients? target audiences. Multi-channel: Traditional media outlets are used to augment the digital-first approach, reinforcing campaign messaging and calls-to-action. Agile: The digital-first approach allows social sector organizations to quickly bring the campaign to life, acquire response data, adapt, and then optimize recruitment engagement across all channels. Brand Building: Marketing campaigns define and reinforce the larger nonprofit brand promise.