Opt In: Communications Conference
2019 Presenters + Volunteers
Roland Adams, President
Communication for Results
Roland Adams is a Maine-based strategic communications consultant with a 40-year background in communications work for colleges, universities, private high schools and other non-profits. He has provided communications guidance for institutions such as Dartmouth College, Bates College, Agnes Scott College, the Loomis Chaffee School, Emma Willard School and the Maine Girls’ Academy. Prior to becoming a consultant, he worked in communications leadership positions at Dartmouth, Bates, Vermont Law School and The University of Texas at Dallas. He has presented a number of trainings for MANP in recent years. He is a member of the board of the Maine Indoor Air Quality Council (MIAQC), a non-profit based in Augusta. He is also a member of the Community Advisory Board for Maine Public.
Peter Anania, Creative Direction and Account Management
A Portland native, Peter oversees the creative direction and client relations efforts of the Anania Media team. With his MBA from the University of Southern Maine, Peter takes lead on the strategy and direction to ensure all campaigns and projects are being executed according to plan. He has been developing websites for the better part of a decade; using his creativity and technical skills to design websites for a wide range of industries and organizations both big and small. Peter is a self-made expert that is passionate about using his team to help businesses and organizations grow and meet their goals.
Dustyn Bailey, Digital Marketing Manager
Working as Anania Media’s digital marketing manager, Dustyn Bailey oversees the development and the execution of their client’s digital strategies. From social media to email marketing and website design, Dustyn helps ensure creative direction is being upheld on every project. In his spare time, Dustyn loves writing about the culture and experiences of people here in Maine.
Adina Bercowicz, Founder/Executive Director
As the founder of LymeTV, a tick-borne disease awareness nonprofit, Adina has focused extensively on the use of digital engagement to convey clinically relevant scientific information. LymeTV’s emphasis on film and short video formats in a distinctive aesthetic style serves to bridge the gap between the latest research and common misconceptions. Her outreach efforts have resulted in collaboration with leading scientists at Harvard Medical School, MIT, and Columbia University. Adina’s passion was honed by her career in the nonprofit sector, which has spanned several roles from disaster relief in post-earthquake Haiti to serving as the CFO for poverty relief programs throughout India.
David Brewbaker, Creative Director/Partner
Mill Cove Partners
David has many years of experience in the digital marketing field. He spent 16 years as Director of Digital Marketing at Swardlick Marketing Group (Portland) before founding Mill Cove Partners in 2011. David has worked with national and international clients in many roles including Creative Director, Web Designer, Online Media Strategist and Project Manager. This broad range of experience has led to a sizable portfolio of work in the food marketing, higher education and tourism practices. In addition to existing MCP clients, a sampling of other client work includes: The Cheeses of France, Dole Foods, Wild Blueberry Association, Mott’s, Produce for Better Health/5 A Day, Maine Office of Tourism, Bentley University, Maine Turnpike Authority and Unitarian Universalist Association.
Adam Burk, CEO
Adam Burk + Co.
Adam helps other humans focus on what matters most and share it with world – with courage and clarity. He runs trainings and workshops, produces events, and collaborates on custom projects. His roles include: producer of TEDxDirigo, executive director of Treehouse Institute, CEO of Adam Burk + Co, founder of B-Side Creative Studios, and Maine Registered Guide. Previously, he helped to create more access to healthy food and physical activity across two school districts and twelve schools, through trail building, outing club development, school gardens, and farm to school efforts. His clients have included: The Nature Conservancy, Quimby Family Foundation, Island Institute, The VIA Agency, Gould Academy, Mount Desert Island Schools, University of Southern Maine, Thomas College, Liberty Mutual, and L.L.Bean.
In addition to being a lifelong learner with an emphasis on learning by doing, Adam has earned a B.A. in psychology, B.A. in history, a M.A. in education, and a Permaculture Design Certificate. He lives in Portland, Maine, with his family, who are all happiest when playing outside.
Catherine Buxton, Communications Manager
Speak About It
Catherine Buxton is a nonprofit professional and theatre artist based in Portland. She combines these passions as the Communications Manager at Speak About It, a nonprofit that uses theater and dialogue to deliver consent and healthy relationship education to students across the country. As a scrappy millennial who has worked at numerous tiny nonprofits and theatre companies, her most valuable skills are making something out of nothing and writing the perfect Facebook event description.
Jeremy Cluchey, Director of Strategic Communications
The Nature Conservancy
Jeremy serves as Director of Strategic Communications for The Nature Conservancy in Maine. Prior to joining TNC, Jeremy served as Director of Communications & Marketing at Maine Audubon, as Director of Creative Design at Bates College, and as Digital Communications Manager at the U.S. Government Accountability Office (GAO) in Washington, DC. He holds a Masters of Public Policy from Duke University and a BA from Wesleyan University, and is certified in User Experience (UX) by the Nielsen Norman Group. Jeremy serves on the advisory boards of Maine Public and Maine.gov, and as Vice Chair of the Select Board of the Town of Bowdoinham, where he lives with his wife Sally, their kids Rose and Fred, and their dog Daisy.
Sarah Delage, Director of Public Relations
University of New England
Sarah oversees public and media relations for the university, looking for stories about UNE students, faculty, professional staff, academic programs, and research to share with a variety of audiences to grow UNE’s global reputation. She also manages institutional communications to the UNE Community and crisis communications. A natural storyteller, Sarah came to UNE with eight years of broadcast journalism experience as a reporter at NEWS CENTER Maine, the statewide NBC affiliate. She holds a B.S. in Broadcast Journalism from Emerson College.
Michelle DiSotto, Associate Director, Philanthropy
Goodwill Northern New England
Michelle DiSotto is a Maine native who builds corporate partnerships and leads special events for Goodwill Northern New England. She has over 20 years of non-profit and for-profit experience in evolving relationships and skillfully executing seminars and fundraising events. Michelle’s a graduate of the University of Southern Maine but considers herself a life-long learner. She lives in Scarborough with her husband and two children and loves to explore the great Maine outdoors and entertain friends in her spare time.
Jonah Fertig-Burd, Director of Cooperative Food Systems
Cooperative Development Institute
Jonah Fertig-Burd is the Director of Cooperative Food Systems at the Cooperative Development Institute. He works with farmers, fishers, cooks and food producers to form cooperatives, particularly New American farmers in Maine and the Northeast. He’s on the board of the Cooperative Fund of New England and the Good Food Council of Lewiston-Auburn. He co-founded Local Sprouts Cooperative and Maine Farm & Sea Cooperative. He was a 2016 Democracy at Work Institute Worker Cooperative Developer Fellow, Food Solutions New England Network Leadership Institute graduate and a current BALLE Local Economy Fellow. He lives with his family at Celebration Tree Farm & Wellness Center in Durham, Maine.
Good Group Decisions
Craig has professionally facilitated over 3,000 meetings, most of them for nonprofits in Maine. Lately he has been facilitating Make Shift Coffee Houses where he brings liberals and conservatives together in a relaxed atmosphere of mutual respect to understand each other’s political views. Over his 15 years of private practice based in Brunswick, Craig has helped many nonprofits manage (and message) organizational change. Craig’s company gives 1% of gross revenues to charitable nonprofits. As a volunteer he has run over 30 training sessions for MANP.
Craig has written a book called The Wisdom of Group Decisions. He has Bachelors degrees in Political Science and Philosophy from the University of Maine and a Masters Degree in Public Policy and Management from the Muskie School for Public Service. He has worked for the Maine State Planning Office and for the Maine Development Foundation. He lives in a cohousing community. He sometimes pretends to be a rock star in a band, with his ukulele.
Dan Gardoqui, Founding Director
White Pine Programs
In 1999, Dan co-founded White Pine with Kate Gardoqui & Matt Wild. He spent the next 20 years as our Executive Director before choosing to step aside and pass the baton of leadership in 2019. Dan has an M.S. in Natural Resources, is a Certified Wildlife Tracker, Registered Maine Guide and served as Science Faculty at Granite State College. Through wildlife tracking, he has contributed to multiple wildlife studies & texts. Dan is regarded as a one of the foremost thought leaders in the field of Bird Language – a topic on which has taught in three continents, partnered with National Audubon and with served as science editor for the book “What the Robin Knows”.
Dan lives with his family in the Agamenticus region of the Maine Seacoast where he spends time trail running, cycling, hunting, playing music & being a dad to his boys.
Marnie Grumbach, Founder
Marnie specializes in Integrated Marketing Communications and has been sharing a wide variety brand stories for 20 years. As the Founder of Fluent IMC, an integrated marketing communications agency, she helps businesses and nonprofits blend strategy and analytics with creativity and emotion to deliver their brand messages across multiple channels. Prior to launching Fluent in 2012, Marnie held in-house communications and advertising positions with a large regional law firm and a mid-size ad agency. Marnie sits on the Maine Public Relations Council Board of Directors and holds an MBA and a BA in Communications.
Shannon Haines, President + CEO
Shannon Haines was hired as the president and CEO of Waterville Creates! in October 2016. In November 2018, Waterville Creates! merged with the Maine Film Center and the Waterville Opera House, resulting in a consolidated arts organization with over 30 employees and a budget of $2.7 million. From 2012 to 2016, Shannon served as the executive director of the Maine Film Center and the director of the Maine International Film Festival, a position she began in 2002. Prior to working for the Maine Film Center, Shannon was the executive director of Waterville Main Street from 2003 to 2012, during which time she oversaw $1 million in downtown revitalization grant programs, the creation of Barrels Community Market and Common Street Arts, and numerous community events. Shannon holds a Bachelor’s Degree in Environmental Studies and Japanese from Middlebury College. In 2008, she was named in Maine Biz’s “Next List” of top 10 individuals shaping the Maine economy and was presented with the Ken Curtis Leadership Award from the Maine Development Foundation. She was presented with the Downtown Visionary award by the Maine Downtown Center in 2012.
Lindsay Heald, Lead Producer
Lindsay is a Lead Producer at Knack Factory, a video and photo production company in Portland. She’s been with the company for 4 years and is well-versed in producing both small and large scale video shoots. With a background in photography, she also serves at the company’s lifestyle and event photographer. Born and raised in Maine, she loves being able to work in the place she grew up, and for a Maine-owned small business.
Jennifer Hutchins, Executive Director
Maine Association of Nonprofits
Jennifer became the Executive Director of the Maine Association of Nonprofits in July 2016. Prior to joining MANP, Jennifer was Executive Director of Creative Portland, where she led the City of Portland’s efforts to strengthen the creative economy. Along with Professors Richard Barringer and Charlie Colgan, she was a co-author on the seminal 2004 report on Maine’s Creative Economy conducted for Governor Jon Baldacci. Jennifer also served as Director of Communications and External Affairs at the University of Southern Maine Muskie School of Public Service for nine years and Marketing Director at Portland Stage Company from 1995-2000. She holds a Master’s in public policy and management from the USM Muskie School and lives in Portland with her husband and two daughters.
Leah Hurley, Director
Leah is a communications consultant with a focus on value-driven communication and social impact. Raised in a family of entrepreneurs and artists on the coast of Maine, she brings a love for the intersection of creativity and commerce to all of her work. As the founder of Craft, a boutique communications practice launched in 2009, she works with businesses, organizations and entrepreneurs to amplify their impact through a marketing and communications lens. Her work centers on messaging and brand voice as well as communications strategy and process development.
Leah holds a BS (Honors) from Babson College in Business Management and leverages the discipline of Entrepreneurial Thought & Action® in her approach and outlook. She is a founding member of the Camden International Film Festival where she also served on the Board of Directors and as the Vice Chair, a member of the Board of Directors for the Restorative Justice Institute of Maine and is currently directing and co-producing the documentary film project Criminal. She has appeared on Greenlight Maine as a judge and mentor, serves as an Entrepreneur in Residence at the Women’s Business Center at CEI, and has created content for DownEast Magazine, Maine Women’s Magazine, NPR’s Marketplace, and Documentary Magazine.
Having returned to Maine after 8 years living and working in NYC, Leah swears by year-round outdoor adventures and believes strongly in the power of media to effect positive change.
Andi Jackson-Darling, Director
Falmouth Memorial Library
Andi Jackson-Darling became the Library Director of Falmouth Memorial Library in 2012, after serving as the Library’s Assistant Director from 2006. Her previous work as a librarian began at the Camden Public Library in 2003 after graduating with her Master’s in library and information science from the University of South Carolina. Andi has served as President and Past-President of the Maine Library Association and vice-chair of the Southern Maine Library District Board.
Michelle Lewis, SEO/SEM Specialist/Partner
Mill Cove Partners
Michelle is an SEO/SEM strategist who offers digital marketing solutions to B2C and B2B companies and provides support to media companies and advertising agencies. She has spent 15 years as a writer, editor, blogger, columnist, content developer and search engine marketer. She has led numerous content development and editorial projects and has contributed to the success of many businesses through content-driven strategies. She also manages search advertising campaigns and helps nonprofit agencies leverage their Google Grant funds. Michelle currently provides support to MCP clients such as Maine Media Workshops (SEM), Chewonki Foundation (SEO & SEM), and Portland Convention and Visitors Bureau (SEO, content development), among others.
Gabrielle Lovi, Digital Marketing Strategist
Gabby works with the Team Leader for VONT Digital Advertising Specialists and the Media Planner/ Buyer to develop effective, digital advertising tactics designed to meet client objectives. Gabby brings over 10 years of digital marketing and advertising expertise in many vertical markets and has successfully applied her expertise to many of her current accounts, including NextGen, FAME, and the Alfond Scholarship Foundation. Gabby sets up accounts on a variety of platforms including Google AdWords, Facebook, Programmatic, Instagram, and others. She provides daily monitoring and digital campaign optimization for clients to assure a low cost and a high return on investments. She reports on monthly analytics, campaign effectiveness, and recommendations for improvement.
Suzanne Madore, Content Marketing Strategist
Suzanne is a creative content and digital marketing expert with more than 15 years of experience. Possessing a unique blend of artistic prowess and business acumen, she has managed results-driven content and social media programs for clients in sustainability, food and beverage, logistics and commodity groups and leads content strategy for Ethos Marketing clients as our Content Specialist.
Throughout her career, Suzanne has grown social media and content from programs from the ground up, as well as shaped engaging programs for the online communities of various brands, including Heineken, VIP Tires & Service, Con-way Inc., the Finance Authority of Maine, and NASDAQ. She works seamlessly with public relations, creative and digital teams to develop comprehensive, integrated marketing programs to raise the overall visibility, and customer brand loyalty for her clients – all while bringing a stylish hilarity to her colleagues every day. Suzanne has also been a volunteer with the Animal Refuge League of Greater Portland for over three years, and was awarded the 2019 Down and Dirty Volunteer Award to which she proudly leapt into the dirty laundry bin for a photo op.
India runs Menning Haus, a design studio based in Portland, Maine. After years in Seattle working as a marketing design specialist for companies like Microsoft, Hewlett-Packard, SAP, Alaska Airlines, and T-Mobile, she moved back to her home state to focus on supporting local, mission-driven businesses. With expertise ranging from branding and infographics to user experience, she specializes in making design strategy accessible.
India has a BFA in Visual Communications from The School of the Art Institute of Chicago. When she’s not in front of her computer, she’s hiking mountains with her dog, Diego, or traveling to places where she can practice her Spanish.
Gilda Nardone, Executive Director
New Ventures Maine
Gilda Nardone has been the long-time Executive Director of New Ventures Maine where she is responsible for strategic planning, fund development and financial management, and leadership development of staff and Advisory Council members for the statewide organization. New Ventures Maine (NVME) helps Maine people succeed in the Maine economy and achieve economic security through training and individual advising to plan careers, start businesses, manage money and build assets. NVME is completing a year-long celebration of their 40th anniversary. Gilda and the organization have received several state and national awards in recognition of their advocacy on behalf of Maine women and girls. She has a Masters in Educational Administration and is a graduate of Leadership Maine.
Linda L. Nelson, Deputy Director, Portland Ovations
Board Member, Maine Association of Nonprofits
Linda Nelson, Deputy Director for Portland Ovations, was the founding Executive Director of Opera House Arts (OHA) at the 1912 Stonington Opera House, on the National Register of Historic Places. In addition to her twenty years of nonprofit management and theater production, Linda has more than thirty years of experience in the media industry as reporter, writer, editor, and new media pioneer and designer; and in the new media sector as a Chief Information Officer and CEO. Her business experience as both a CEO and nonprofit consultant includes: strategic planning; facilities management; budgeting; organizational and fund development; strategic communications; public speaking preparation; and operational start-ups. She is currently working on a book, Incite Art/Create Community, focused on the intersection between rural community development and arts and culture, based on her stories and experiences.
Kendra Rand, Founder
Kendra Rand Communications
Kendra Rand has been teaching public speaking, communication studies and media writing across the country since 1999. She is currently an instructor for the University of Maine Department of Communication & Journalism and College of the Atlantic and serves on the board of directors of Island Housing Trust as the outreach committee chair. She is a regular partner-presenter for MANP, offering workshops in public speaking and writing.
Hannah Richards, Content Marketing Strategist
Hannah is a content marketing and social media strategist at Ethos, working with clients to increase brand value, better communicate with their target audience, and affect behavioral change via content and social media marketing. She has worked with both local and national organizations including Oakhurst Dairy, Maine Coast Heritage Trust, DuraLife Decking, The Wild Blueberry Association and others to create custom content and social media marketing plans that are strategic, measurable and effective.
In this ever-evolving world of content and social media marketing, Hannah is driven to keep pace with new trends to deliver to clients the most up-to-date strategy recommendations that fit their brands. She is Inbound Marketing and Hubspot certified, and graduated Phi Beta Kappa, summa cum laude from Clark University with a B.A. in International Development and Economics. She lives in Cumberland, Maine, with her husband, Dan, and daughters, Mia and Lucy.
Jeana Roth, Director of Community Engagement
Animal Refuge League of Greater Portland
As the Director of Community Engagement at the Animal Refuge League of Greater Portland (ARLGP), Jeana manages the messaging, storytelling and content creation of the ARLGP to harness awareness and support of its mission and life-saving work.
Having spent her entire career serving nonprofits in Maine, Jeana’s passionate about communicating the impact the nonprofit sector has in our communities. She lives in the Greater Portland area with her own ARLGP alum, Otis.
Lori Schaefer, Owner, CEO & Chief Strategist
Marketing that Matters
Lori Schaefer is an exceptional strategist and a gifted communicator who infuses fresh ideas and sound strategy into just about everything. She puts these talents to work helping clients identify market opportunities and realize them with smart strategy and impactful marketing solutions.
Lori brings nearly 30 years of experience in strategic communications, marketing, public relations and public affairs. She has successfully managed people, projects, processes, organizations and brands in both the public and private sectors.As a former community newspaper reporter and editor, corporate communications manager, marketing manager, media consultant, nonprofit director, and now a marketing consultant and strategist, Lori truly knows what makes people, organizations, and brands tick. She brings a big picture, strategic perspective AND has the knowledge, skills and understanding of on-the-ground realities to guide big thinking into successful tactics and deliverables that achieve results.
Lori’s Specialties: Market research, marketing and communications audits, marketing strategy and plans, communications strategy and plans, brand strategy and development, cause marketing, public relations, public affairs, event planning and management, media buying, copywriting/content development, and inspiring and mobilizing people to achieve results.
For Fun: Lori can be found walking the beaches and exploring ocean communities in Greater Portland and Downeast Maine in any season. An avid hiker and wannabe mountain climber, Acadia National Park is her favorite place on earth. When she’s not traveling and exploring new destinations, you may find her working on her side-passion as a motivational speaker, blogger and wellness coach. Lori recently relocated from Minneapolis-St. Paul to Maine – her self-prescribed “happy place.”
Sarah Skillin Woodard, Director of Advocacy and Public Affairs
Maine Association of Nonprofits
Sarah Skillin Woodard is the Advocacy and Public Affairs Director for the Maine Association of Nonprofits. She came to MANP with over a decade of political and advocacy experience. She is formerly the Executive Director of Emerge Maine, a non-profit organization which recruits and trains women to run for elected office.
Prior to this, she managed two campaigns through Maine Equal Justice Partners working to protect Medicaid and SNAP for Mainers. She developed and moderated two different statewide public policy forum series and has fundraised and organized for issue campaigns as well as political candidates including those for State Senate, US Senate, and for President.
Sarah holds a Masters of Social Work and lives in Freeport with her two children and husband, journalist and author, Colin Woodard.
Liza Sperry, Founder / Design Director
After graduating Maine College of Art with a degree in Graphic Design, Liza joined The VIA Agency where she worked as an art director for five years. Her clients included Welch’s, Maidenform, Seagram’s Escapes, Backyard Farms, Lojack, DuPont and Dundee Beer. After leaving VIA, Liza specialized in print and magazine communications freelancing for various design agencies, where she fine-tuned her design and typography talents. Clients included Medtech, Green Builder, Portland trails, Greater Portland Landmarks and MaineHealth. Liza’s passion projects include renovating a camp near her hometown of Monson, Maine; supplying goods for Sperry General Store, a home décor and gift-focused design business she created with her husband, Patrick, and their other creation, two-year-old firecracker, Sylvia.
Anne Stires, Executive Director & Founder
Juniper Hill School for Place-Based Education
Anne brings her academic training together with her love of life and the natural world at the school she founded, the Juniper Hill School, in Alna, Maine. There, along with like-minded colleagues, she shares her enthusiasm for learning through the lens of place. The Juniper Hill School’s “place” is her grandmother’s 1761 farm in Alna bordering the Sheepscot River. This farm has served as a consistent refuge and “garden of adventure” throughout Anne’s life. Now, it is where her students begin their immersion in the adventure of learning by studying the natural and human environments around them.
Anne has a bachelor’s degree in Biology and English from Hamilton College in New York and a master’s degree in Education from Antioch University New England. An affinity for nature and environmental education always brought her back to Maine. While pursuing her education, she worked at local marine and environmental stewardship programs: the Darling Marine Center, Chewonki Foundation and Tanglewood Learning Center. Anne also directed a Place-Based Education program for 25 schools on the midcoast region of Maine for the Quebec-Laborador Foundation Marine Program. As a classroom teacher, she taught at Sheepscot Valley Children’s House in Wiscasset and Boothbay Region Elementary School before starting her ideal, hands-on learning “place”: Juniper Hill. Anne is a prolific keynote speaker and advocate on the topic of nature-based education. A few years ago, Anne wrote a chapter of the new book Redleaf Press on the topic: Nature Preschools and Forest Kindergartens: The Handbook for Outdoor Learning by David Sobel (with Patti Ensel Bailie, Ken Finch, Erin K. Kenny, and Anne Stires). Juniper Hill School is also featured throughout the book. In addition to being the school founder and director, Anne teaches Wellness classes to students, hosts hundreds of educational observers at the school, teaches workshops at conferences, and consults with educators all across Maine (and some projects nationally) at their sites. She also teaches graduate level courses for Antioch University and as part of Juniper Hill School’s Summer Educator Institute.
Rachel Taylor, Founder / Account Director
Rachel is a multi-tasker supreme who runs the client management side of Talley-O, but supports the design side as well: Her degree is a BFA in printmaking from Bates College. A Maine native, she lived in Seattle for four years where she worked as a visual merchandiser for Macy’s. She continued that pursuit after transferring to Macy’s in Boston. Her transition to the account side began when she moved back to Maine and started working at The VIA Agency as an account executive. While there she managed accounts for Klondike, Seagram’s Escapes, DuPont, Unum and Colonial Life. Rachel also freelances at O’Brien design as a production designer and design assistant. In her non-ample spare time, Rachel is rearing a passel of young Mainers with her husband, Andrew, another hardworking entrepreneur.
Heather Wasklewicz, Marketing & Development
Portland Public Library
Heather was one of the first people in Maine to integrate social media with traditional marketing to effectively amplify brand awareness, support messaging and increase outreach. She has worked with a wide range of companies including education and non-profit associations.
She currently collaborates with library staff and community members to create, curate, and manage Portland Public Library’s content across their social media channels. She has a genuine passion for working with organizations and people that work towards the betterment of our communities.
She grew up on Monhegan Island, attended USM, moved to NYC for four years then returned to Maine to raise her family. She now lives on Peaks Island with her two active boys, 2 dogs, 2 geckos, and 4 chickens (to name a few).
Charity West, Consultant
Charity West is a nonprofit consultant curating solutions for her clients to achieve project goals. A connector and creative collaborator that drives process to achieve positive outcomes for mission driven organizations.