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TV Networks Highlight Volunteering

by Annie Sutton

The Entertainment Industry Foundation has mobilized the entire entertainment community around the ground-breaking, multi-year iParticipate campaign, which promotes a new way of thinking about service and seeks to persuade millions more Americans to volunteer regularly. As a centerpiece, the major broadcast networks and others will spotlight service through a week (October 19-25) of scripted programming, segments and PSAs with inspirational messages and storylines about volunteerism. More than 60 shows have signed up to participate.

The Chronicle of Philanthropy is keeping track of what’s happening on their daily live blog– join the conversation here: http://philanthropy.com/giveandtake/

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