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The Social Media Decision Maker's Toolkit

by Annie Sutton

The Social Media Decision Maker’s Toolkit

The hardest part of getting started with social media is figuring out what tools your organization should use. How do you work through all the possibilities, hype, and data to decide which channels actually make sense for your organization?

Look no further than this webinar series, “The Social Media Decision-Maker’s Toolkit”, brought to you through an Idealware & NTEN partnership. Over the course of 5 trainings, we’ll take the mystery out of the process and walk you through the creation of your own social media strategy, step by step.

Based on Idealware’s extensive research, we’ll cover what’s actually working for nonprofits — and the strength and weaknesses of each tool — with the help of expert guest speakers.

You’ll then have the opportunity to apply the information to your own organization through worksheets, discussions with peers and experts, and “homework” assignments (in the best possible sense, of course). Over the course of this intensive workshop, you’ll actually design a social media plan that makes sense for your own goals and audiences — complete with the measures, policies, and tangible benefits that will help you gain the support of your whole organization.

Through participation in this course you will:

• Identify key social media goals for your organization.

• Learn about the pros and cons of Facebook, Twitter, blogs, and photo and video sharing sites, based on the results of over a year of Idealware research.

• Define which social media channel(s) are most appropriate to implement based on your organizational goals.

• Develop a social media strategy for your organization.

• Begin the process of creating a social media policy for your organization.

• Discover how to measure whether your efforts are succeeding.

• Learn how to start the conversation addressing “why social media?” at your organization, managing expectations about and resistance to organizational use of social media channels.

Session by session, we’ll walk through (all sessions run from 1:00-2:30):

September 12: Goals, Audiences, and Listening

What are you trying to accomplish through your use of social media — and how will you know if you succeed? Who are you trying to reach, and what do they want to see from you? We’ll walk you through a set of tools to define your goals and audiences, and then discuss how you can use online listening tools to understand more about what’s possible and what’s important to your constituents.

September 19: Facebook, Twitter, and Other Social Networks

How are nonprofits using Facebook, Twitter, and other social network sites to achieve tangible goals? Learn what’s working for organizations — and what’s not working — based on Idealware’s research. We’ll focus on how nonprofits can use these tools successfully, how much time they take, and the outcomes your organization could expect to achieve.

September 26: Blogs, Photo Sharing, and Video Sharing

Similar to our tactical focus in Session 2, we’ll take a detailed look at how nonprofits can use blogs, photo sharing sites like Flickr and SmugMug and video sharing sites like YouTube to engage their audiences and encourage people to spread the word.

October 3: Defining Your Social Media Mix

We’ll define a set of tools to help you make concrete decisions about what the best channels for your organization, based on your own goals, audience, time, and organization. We’ll also discuss how to use these tools effectively to build a community over time — a community that will be ready to respond when you need them.

October 17: Creating a Social Media Culture

Social media can be about changing the culture of an organization as much as it is about using tools. How do you set up effective policies and procedures to help your staff engage effectively with your social media audience? We’ll talk about ways to encourage people at all levels to think about the organization as a “social organization” — and the issues you may encounter along the road.

October 24: Wrap Up

Additional Coursework

• Weekly Homework Assignments

• Office Hours: On the Fridays during the training, you will have the opportunity to join us for Office Hours from 2:00-3:00.

The fee to participate is $225 for MANP members and $450 for non-members.

To regisiter, visit the website.

About the Presenter

Andrea Berry, Director of Partnerships and Learning, oversees Idealware’s fundraising and training activities including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health research and museums and has taught math, performing arts and history in traditional and non-traditional educational settings. She brings a breadth of experience with fundraising software, particularly as it relates to small nonprofits, and has worked as a consultant with nonprofits across New England to help identify appropriate donor management software. Additionally, as a former teacher, Andrea brings front-line tested expertise in curriculum development and training.

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