The Chronicle of Philanthropy: Promoting Causes on Online Social Networks
In today’s economy, nonprofit leaders need to understand how to effectively promote their organizations, programs, and fund-raising campaigns.
Many groups want to use online social networks to get their messages out, but don’t know how to build their images and get attention on the networks.
This online discussion from June 2, dicusses how you can ensure that your organization stands out through online networks such as Facebook, Twitter, and LinkedIn, and explore how those tools can complement traditional marketing efforts.
You’ll also learn how to teach your organization’s leaders, staff members, and volunteers to speak with a unified voice when they talk to others about your organization’s mission and seek contributions.