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That's a Wrap - Opt In 2019

by Kelly McCormack

And just like that, Opt In 2019 has come and gone in what feels like a flash! More than 250 people with purpose from 175+ nonprofits and businesses from Maine and beyond joined us last week to explore communications strategies to help advance their organizational goals.

Intended to emphasize peer learning and meaningful engagement, Opt In incorporated breakout sessions, panel conversations, peer engagement, round table discussions, and case studies of cross sector collaborations. More than 30 individuals generously shared their time and knowledge to present breakout sessions, participate as panelists, facilitate Table Chats, and share Spark Talks. See the full list of this year’s Presenters + Volunteers here.

This year’s dynamic Spark Talks shared the work and stories of (clockwise from top left):

Across all the day’s components, two themes rose up: know your audience and make a plan. (Even if you missed Opt In, MANP’s Communications Strategy Worksheet is a free tool to help you get the right message to the right people, plus we have many more free resources in the communications section of our Answer Center.)

Here’s what some attendees had to say about their time at Opt In 2019:

  • “The entire conference was an incredible learning experience – the offered sessions dived beyond the basics of nonprofit communications efforts. I was able to take what I learned and apply it to my work the very next day. The various experts dissected conference attendees questions and used real-life examples and common issues, which made the conference even more enjoyable.”
  • “I think this conference really reinforced the need to be strategic about communications and plan out our communications.”
  • “I had great conversations with other participants — so great to have this space to hear what other people are working on, to give feedback when needed, and to have them do the same to you. So much respect and learning!”

We closed the day with a call to action in support of our colleagues in Farmington who were impacted by the explosion that occurred on September 16, 2019. The United Way of the Tri-Valley Area established an Explosion Assistance Fund to collect monetary contributions, as well as a Facebook page where other donations and gifts can be arranged to help those in need. #FarmingtonStrong

You can be sure Opt In 2020 planning has already begun! If you wish to participate in some way or have an idea to share, please email the MANP Education Team.










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