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Creativity Alert: How Boothbay Treasures got on the national #GivingTuesday map

by Jessica Lantos

Okay, we’re two weeks out from #GivingTuesday! Have you checked out our five quick and easy ways to get involved?

One collaborative in Maine, Boothbay Treasures, has taken their #GivingTuesday campaign to new heights (PUN ALERT) by promoting the day and their work with a group photograph taken by a drone. By planning ahead, thinking creatively and keeping an active social media presence, over 100 local nonprofit workers and volunteers gathered one clear morboothbayning to celebrate and encourage giving. (With the added benefit of getting great media coverage.)

The purpose of this group picture (in addition to looking cool) is to help the community visualize how many people are involved in the work being done by their local nonprofits. The photo will be shared on social media by the collaborative and by all of the partner organizations leading up to and on #GivingTuesday.

The group was originally formed in 2013 when six local nonprofits requested that the Boothbay region (Boothbay Harbor, Boothbay, Southport, and Edgecomb) Select boards recognize #GivingTuesday with an official proclamation. The group has now grown to 39 members that have the simple mission of raising awareness of nonprofits in the area. And they’ve been creative about doing so: they share marketing tips for members, have organized community dinners and hosted a nonprofit fair. This year they had their kick-off at the Fall Foliage Festival, where nonprofits were given free exhibit spaces. They celebrate not just financial giving, but also volunteerism, with the goal of showing that a small community of 100,000 residents can make a big difference serving the public.

The work of Boothbay Treasures is just one example of how a #GivingTuesday campaign can be meaningful and fun. Although it may be too late to organize a drone photo, it’s not too late to get involved. Take the time to figure out what you can do to be part of this global celebration. Tells us how you’re getting involved this year–or what you have done in years past. Comment below and let us know how your organization is getting involved in #GivingTuesday.

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