Peer-to-Peer Fundraising

Learn how to mobilize your constituents to become fundraisers through a peer-to-peer campaign that makes use of their own wide networks of personal and professional contacts. Peer-to-peer fundraising campaigns act as multipliers by tapping into your supporters’ enthusiasm to grow your list of new donors. They can also strengthen your relationships with current donors. And as such campaigns become more common, so do online tools to facilitate them–but they can’t do the hard work for you. You still need to plan and run the campaign, teach participants how to act as fundraisers, and keep them engaged throughout the process.