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Marketing Planning + Strategy

The Frames We’ve Got vs. The Frames We Need

by Mary Ellms
How many times have you sat down to work on your organization’s newsletter or appeal letter and found yourself drawing blanks? It can be a daunting task to determine what kind of content will engage your audience and encourage people to donate, volunteer, attend events, etc. Should you focus on personal success stories or data […]

Aha!! You could almost see the lightbulbs…

by Jennifer Hutchins
You know what I love? Seeing a MANP member’s lightbulb moment learning a new approach or idea. Last Thursday, over 170 nonprofit leaders and friends gathered for MANP’s Executive Leadership Forum to hear Dr. Lynn Davey urge us to reframe how we explain what we do. If every audible AHA! actually lit up a bulb, we […]

Are you ready for #GivingTuesday?!

by Mary Erin Casale
Entering its fifth year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. It’s an opportunity for nonprofits across Maine to access a platform to encourage the donation of time, resources and talents to address local challenges. On November 29, join the movement to celebrate and encourage giving. If […]

It’s the most wonderful time of the year!

by Mary Erin Casale
It happened again. It seems like it was just back-to-school sales, pumpkin spice lattes and fall foliage and then BOOM, before you knew it we’re already counting down to the holiday season and making plans for 2016. For most nonprofits, that means concentrating on end of year appeals and your annual filing requirements. (FUN!!!) There […]

Don’t Ask for Stories, and Other Lessons Learned About Storytelling

by Molly O'Connell
It’s hard to open a newsletter these days without an article about storytelling, and for good reason. More and more research is showing that stories are an effective way to capture attention of donors, policymakers and volunteers in a crowded, and constantly changing, messaging landscape. This raises the question: how do we build capacity for this strategy. Earlier […]

Six Common Gaps in Nonprofit Storytelling

by Guest Blogger
We are pleased to share this guest post from Julie Dixon, Research Director of National Journal’s Communications Council, where she leads a dedicated team that provides data and insights to strategically support nonprofit communications executives. Ms. Dixon is the featured speaker at the upcoming Executive Leadership Forum on September 10th in Freeport. Storytelling is a […]